EVALUATING BRAND IMAGE TO DEVELOP INTEGRATED MARKETING COMMUNICATION STRATEGY (IMC) AT ETHNIC FASHION BRAND
In recent years, fashion industry in Indonesia is having a progressive movement by constantly retains on high demand for import and export market. Etnikita is one of the local fashion brands that established in 2017 by carrying Indonesian ethnic materials. During these 2 years, Etnikita has been exp...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42011 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |