EVALUATING BRAND IMAGE TO DEVELOP INTEGRATED MARKETING COMMUNICATION STRATEGY (IMC) AT ETHNIC FASHION BRAND

In recent years, fashion industry in Indonesia is having a progressive movement by constantly retains on high demand for import and export market. Etnikita is one of the local fashion brands that established in 2017 by carrying Indonesian ethnic materials. During these 2 years, Etnikita has been exp...

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Bibliographic Details
Main Author:	Mentari Putri, Regina
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/42011
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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