INTEGRATED MARKETING COMMUNICATION TO INCREASE BRAND AWARENESS OF SOTO KUDUS PAK MINTO
This research uses the theory of Integrated Marketing Communication (IMC) at Soto Kudus Pak Minto. Soto Kudus Pak Minto as a business in the food and beverage industry, especially in the Rest Area, must think about how to gain a competitive advantage along with the growing trend of the food & be...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86712 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |