INTEGRATED MARKETING COMMUNICATION TO INCREASE BRAND AWARENESS OF SOTO KUDUS PAK MINTO

This research uses the theory of Integrated Marketing Communication (IMC) at Soto Kudus Pak Minto. Soto Kudus Pak Minto as a business in the food and beverage industry, especially in the Rest Area, must think about how to gain a competitive advantage along with the growing trend of the food & be...

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Bibliographic Details
Main Author:	Halim, Eikal
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/86712
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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