COMMUNICATION STRATEGY FORMULATION TO INCREASE BRAND AWARENESS OF OTORITAS JASA KEUANGAN (OJK)
This thesis explores the formulation of communication strategies aimed at enhancing brand awareness for the Otoritas Jasa Keuangan (OJK), Indonesia's financial services authority. In an era characterised by rapid digital transformation and increasing competition within the financial sector, the...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/86618 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |