COMMUNICATION STRATEGY FORMULATION TO INCREASE BRAND AWARENESS OF OTORITAS JASA KEUANGAN (OJK)

This thesis explores the formulation of communication strategies aimed at enhancing brand awareness for the Otoritas Jasa Keuangan (OJK), Indonesia's financial services authority. In an era characterised by rapid digital transformation and increasing competition within the financial sector, the...

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Bibliographic Details
Main Author:	Khairunnisa Putri, Anggun
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/86618
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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