MARKETING STRATEGY ZARA CAFE TO INCREASE BRAND AWARENESS

The current era of globalization affects all economic sectors including the culinary industry. In Indonesia, the culinary industry has developed so rapidly that it has been designated as one of the country's leading sectors. This has an impact on regional economic growth and efforts for deve...

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Bibliographic Details
Main Author: Pitaloka Prasloranti, Zahra
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/87282
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Institution: Institut Teknologi Bandung
Language: Indonesia