PROPOSED INTEGRTAED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF LOKALATE CASE STUDY OF PT. NUTRIFOOD INDONESIA
Lokalate as the early brand from Nutrifood Indonesia, launched for the first time in 2017 focusing on selling instant coffee as the main product. The first product they itroduced to the public is Lokalate Palm Sugar. At the moment, Lokalate have many different variances, comprises of Lokalate Pal...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62309 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |