PROPOSED INTEGRTAED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF LOKALATE CASE STUDY OF PT. NUTRIFOOD INDONESIA

Lokalate as the early brand from Nutrifood Indonesia, launched for the first time in 2017 focusing on selling instant coffee as the main product. The first product they itroduced to the public is Lokalate Palm Sugar. At the moment, Lokalate have many different variances, comprises of Lokalate Pal...

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Bibliographic Details
Main Author:	Tampan Nugraha, Dhio
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/62309
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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