PROPOSED MARKETING STRATEGY FOR MUSLIM FASHION BRAND SOMA
SOMA is a Muslim fashion brand that was established in November 2018. Initially, SOMA only sold various types of hijab, but over time, SOMA began looking to sell clothing for women. Since its establishment, SOMA has only sold products offline at a store located in Indralaya, South Sumatra. Until now...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/42672 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |