PROPOSED MARKETING STRATEGY TO ENHANCE BRAND AWARENESS AND BUILD POSITIVE BRAND IMAGE (CASE STUDY: PALA NUSANTARA)
ABSTRACT Creative industries have become driving factors for economic growth in Indonesia and also stimulated by the new economy in global demand. The fashion sub-sector is one of the largest contributors of Indonesia’s creative economy GDP. The growing industry is influenced by the shifting of mod...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57244 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |