PROPOSED MARKETING STRATEGY TO ENHANCE BRAND AWARENESS AND BUILD POSITIVE BRAND IMAGE (CASE STUDY: PALA NUSANTARA)

ABSTRACT Creative industries have become driving factors for economic growth in Indonesia and also stimulated by the new economy in global demand. The fashion sub-sector is one of the largest contributors of Indonesia’s creative economy GDP. The growing industry is influenced by the shifting of mod...

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Bibliographic Details
Main Author:	Putrimeidia Aswati, Zuhrissa
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/57244
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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