PROPOSED MARKETING STRATEGY TO ENHANCE BRAND AWARENESS FOR SNACK AND TRADITIONAL CUISINE PRODUCTS (STUDY CASE: CAP AJAM DJAGO)
The rural area is well known for its natural resources like farming, stockbreeding, and home production of fruit chips snack & Indonesian traditional cuisine and so is the village of Sukadana Baru in East Lampung. The number of planted areas, food products, and local snacks in Sukadana Baru Vi...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53193 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |