PROPOSED MARKETING STRATEGY TO ENHANCE BRAND AWARENESS FOR SNACK AND TRADITIONAL CUISINE PRODUCTS (STUDY CASE: CAP AJAM DJAGO)

The rural area is well known for its natural resources like farming, stockbreeding, and home production of fruit chips snack & Indonesian traditional cuisine and so is the village of Sukadana Baru in East Lampung. The number of planted areas, food products, and local snacks in Sukadana Baru Vi...

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Bibliographic Details
Main Author:	Sukma Riyandi, Cahya
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/53193
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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