PROPOSED STRATEGY TO IMPROVE BRAND AWARENESS OF HOTEL DE PAVILJOEN BANDUNG SIDIQ YOGHA NARIZA

Tourism industry is a fundamental industry for some cities in Indonesia, especially Bandung. Bandung has a lot of tourist attractions for tourists. This makes Bandung is very crowded, especially at the weekend and in the long holiday. Tourism industry has a tight connection with hotel industry becau...

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Bibliographic Details
Main Author: Yogha Nariza, Sidiq
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/33196
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Institution: Institut Teknologi Bandung
Language: Indonesia