COMMUNICATION AND PRODUCT DEVELOPMENT STRATEGY IN INTRODUCING BANGKEROK SUNDANESE TRADITIONAL SNACK OF DAPUROH TO CURRENT SOCIETY
Traditional food is a cultural identity of a region that is built by its natural and cultural resources. Over time, many changes occur in the physical environment and the people?s habits, which resulting new foods. There is a possibility that new food will push away the old food, so the community...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57958 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |