PROPOSED INSTAGRAM OPTIMIZATION STRATEGY TO IMPROVE BRAND AWARENESS AND ENGAGEMENT FOR “GGOOD”

PROPOSED INSTAGRAM OPTIMIZATION STRATEGY TO IMPROVE BRAND AWARENESS AND ENGAGEMENT FOR “GGOOD”

Brand awareness is one of the important aspects in the context of introducing a brand or new product. Brand awareness is the important aspect in marketing campaign. Brand awareness not only inviting consumers to buy for the first time, brand awareness also makes consumers to continue or loyal to...

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Bibliographic Details
Main Author: Utari, Ayunda
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/54718
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/54718

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