IMPROVING BRAND AWARENESS OF XA – PROPOSED STRATEGY FOR SOCIAL MEDIA INFLUENCERS

Currently the world is being faced with the COVID-19 pandemic, where all aspects of life, including in Indonesia. These events are forcing people to stay at home to reduce the spread of the virus. For this reason, X, as one of the leading transportation technology companies in Southeast Asia, too...

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Bibliographic Details
Main Author: Gharmadyuti, Nabila
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/63191
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Institution: Institut Teknologi Bandung
Language: Indonesia