PROPOSED NEW MARKETING STRATEGY TO EMPHASIZE AWARENESS AND BRAND POSITIONING IN LOW BARRIER ENTRY MARKET (CASE STUDY: UM. COFFEE & SOCIAL)
UM. Coffee & Social is a brand of the local coffee shop that established since January 2019 in Bandung, which is consisting of 3 team members and also by involving several professional and amateur Baristas in the field. However, as a year went by this business still overcome stagnant growth,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50805 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |