BRANDING AND MARKETING STRATEGIES FOR SUSTAINABILITY OF FAMILY BUSINESS IN INDUSTRY 4.0 (CASE STUDY : WHOLESALE TRADER IN KIARACONDONG MARKET BANDUNG)
The purpose of this master's thesis is to understand a few basic research issues: starting a family business. Human life has been changed a lot with the presence of industry 4.0 even the lifestyle, economy and work life has been changed. The main purpose is to examine the values used in the fam...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45642 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |