DEVELOPING BRAND EQUITY AND MARKETING MIX FOR INCREASE SALES ON INDOESKRIM BANDUNG
The level of competition in the FMCG industry is still very tight, where more and more players are entering the Indonesian market and increasing their marketing activities. Ice cream consumption in Indonesia has not received special attention from consumers, especially in the ASEAN region. The growt...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45667 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |