HOW CUSTOMER BASED-BRAND COMMUNITY CONTRIBUTES TO BUILD BRAND EQUITY (CASE STDY OF LOCAL BEAUTY BRAND: CONFITTY)
In Indonesia, social media promotion is known as the biggest and most effective platform for good selling, as it also applies on cosmetics promotion. A local cosmetic brand, CONFITTY, transcends conventional branding, striving to establish a close, communicative relationship akin to that of a truste...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83042 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |