HOW CUSTOMER BASED-BRAND COMMUNITY CONTRIBUTES TO BUILD BRAND EQUITY (CASE STDY OF LOCAL BEAUTY BRAND: CONFITTY)

In Indonesia, social media promotion is known as the biggest and most effective platform for good selling, as it also applies on cosmetics promotion. A local cosmetic brand, CONFITTY, transcends conventional branding, striving to establish a close, communicative relationship akin to that of a truste...

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Bibliographic Details
Main Author:	Muqitaputri Gunawan, Salma
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/83042
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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