EXPLORING BRAND PERSONALITY AND ONLINE SHOPPING VALUE OF CURRENT CONDITION. CASE STUDY: FASHION E-COMMERCE IN INDONESIA
The increase in industry in the globalizem era has greatly increased. No doubt, Indonesia is one of the people affected. Indonesia has a great opportunity as one of the major industries in the global e-commerce industry market. The use of e-commerce in business has more opportunities and access than...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/35768 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |