EXPLORING THE INFLUENCE OF PSYCHOLOGICAL AND COGNITIVE FACTORS ON IMPULSIVE BUYING BEHAVIOR IN ONLINE APPAREL SHOPPING: A COMPREHENSIVE STUDY ON CONSUMER PERCEPTIONS POST-PURCHASE BEHAVIOR AND SOCIAL COMMERCE INFLUENCE MEN'S FASHION PRODUCTS
E-commerce is a digital business concept where companies sell products and services online, making them accessible on various devices. Fashion e-commerce companies usually have official websites for online shopping and direct-toconsumer sales. In 2018, e-commerce retail sales for clothing...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/85950 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |