ANALYZING CUSTOMERS’ FASHION-ORIENTED IMPULSE BUYING BEHAVIOR AT FASHION E-COMMERCE IN INDONESIA

ANALYZING CUSTOMERS’ FASHION-ORIENTED IMPULSE BUYING BEHAVIOR AT FASHION E-COMMERCE IN INDONESIA

In fashion industry, customers tend to buy without a planned, known as ‘impulsive buying’. <br /> <br /> Eventhough the true fashion experience can be obtained in online shopping context; <br /> <br /> impulsive buying is likely to occur. However, study related with...

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Bibliographic Details
Main Author: Emiralia Ginastika (NIM 19014092), Nabila
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/23391
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/23391

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