ANALYZING CUSTOMERSâ FASHION-ORIENTED IMPULSE BUYING BEHAVIOR AT FASHION E-COMMERCE IN INDONESIA
In fashion industry, customers tend to buy without a planned, known as ‘impulsive buying’. <br /> <br /> Eventhough the true fashion experience can be obtained in online shopping context; <br /> <br /> impulsive buying is likely to occur. However, study related with...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23391 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
