Pengaruh Big Five Personality Dan Self Construal Terhadap Impulsive Buying Pada Konsumen E-Commerce

• Main Author: Pragiwaka Manggala Adji Masnur Alif, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English; English; English
• Published: 2020
• Subjects: BF Psychology
• Online Access: http://repository.unair.ac.id/107604/1/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/107604/2/2.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/107604/3/3.%20ABSTRAK.pdf; http://repository.unair.ac.id/107604/4/4.%20BAB%20I%20PENDAHULUAN.pdf; http://repository.unair.ac.id/107604/5/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; http://repository.unair.ac.id/107604/6/6.%20BAB%20III%20METODE%20PENELITIAN.pdf; http://repository.unair.ac.id/107604/7/7.%20BAB%20IV%20PEMBAHASAN%20DAN%20ANALISIS%20DATA.pdf; http://repository.unair.ac.id/107604/8/8.%20BAB%20V%20SIMPULAN%20DAN%20SARAN.pdf; http://repository.unair.ac.id/107604/9/9.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/107604/10/10.%20LAMPIRAN.pdf; http://repository.unair.ac.id/107604/11/%5BSUR%20PUB%5D%20PRAGIWAKA%20MANGGALA%20ADJI%20MASNUR%20ALIF%20111611133201%20-%20pragiwaka%20manggala.pdf; http://repository.unair.ac.id/107604/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Penelitian ini bertujuan untuk mengetahui pengaruh big five personality dan self construal terhadap impulsive buying pada konsumen e-commerce secara parsial maupun simultan. Impulsive buying merupakan kecenderungan konsumen untuk membeli secara spontan, tidak reflektif, segera, dan kinetik (Rook &am...