ANALYZING THE EFFECT OF SERVICE RECOVERY QUALITY ELEMENTS TOWARD INDIHOME BRAND CREDIBILITY AND THE CUSTOMERS’ BEHAVIORAL INTENTION CASE STUDY: INDIHOME BY PT. TELKOM INDONESIA

ANALYZING THE EFFECT OF SERVICE RECOVERY QUALITY ELEMENTS TOWARD INDIHOME BRAND CREDIBILITY AND THE CUSTOMERS’ BEHAVIORAL INTENTION CASE STUDY: INDIHOME BY PT. TELKOM INDONESIA

Recovery strategy is a major consideration for company in maintaining the customer. Moreover, brand credibility in service company continues to be a popular method to support customers’ behavioral intention such as encouraging to has subscribe intention and giving positive word of mouth through o...

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Bibliographic Details
Main Author: Pangestika (NIM 19014109), Nadia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/23405
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/23405

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