ANALYZING THE EFFECT OF SERVICE RECOVERY QUALITY ELEMENTS TOWARD INDIHOME BRAND CREDIBILITY AND THE CUSTOMERS̉̉ BEHAVIORAL INTENTION CASE STUDY: INDIHOME BY PT. TELKOM INDONESIA
Recovery strategy is a major consideration for company in maintaining the customer. Moreover, brand credibility in service company continues to be a popular method to support customers’ behavioral intention such as encouraging to has subscribe intention and giving positive word of mouth through o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23405 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
