Analyzing the relationship between consumer trust, awareness, brand preference, and purchase intention in green marketing

• Main Authors: Junarsin, Eddy, Pangaribuan, Christian Haposan, Wahyuni, Maria, Hidayat, Desman, Putra, Okta Prihatma Bayu, Maulida, Putri, Soedarmono, Wahyoe
• Format: Article PeerReviewed
• Language: English
• Published: Growing Science 2022
• Subjects: Economics and Business
• Online Access: https://repository.ugm.ac.id/278663/1/Junarsin_EB.pdf; https://repository.ugm.ac.id/278663/; https://GrowingScience.com/ijds
• Institution: Universitas Gadjah Mada

As part of their corporate social responsibility (CSR) and sustainable products, many big players in the industry have now reduced plastic through the design, manufacturing and packaging of products and their ultimate disposal. This paper investigates the direct and indirect relationships between aw...