EXPLORING BRAND PERSONALITY AND ONLINE SHOPPING VALUE OF CURRENT CONDITION. CASE STUDY: FASHION E-COMMERCE IN INDONESIA

The increase in industry in the globalizem era has greatly increased. No doubt, Indonesia is one of the people affected. Indonesia has a great opportunity as one of the major industries in the global e-commerce industry market. The use of e-commerce in business has more opportunities and access than...

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Bibliographic Details
Main Author:	Rasyadani Hassri, Laras
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/35768
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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