PROPOSED MARKETING STRATEGY FOR FASHION E-COMMERCE USING AUGMENTED REALITY TECHNOLOGY
Customer experience is very important for business development because customer experience is a key strategy for all companies. In abroad, fashion business has used Augmented Reality (AR) technology to create new shopping experiences to increase sales, brand image, brand trust and other aspects. S...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/45713 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |