PROPOSED MARKETING STRATEGIES FOR INCREASING SALES OF ANTIVIRUS E-COMMERCE COMPANY IN INDONESIA
BSA Global Software Survey report that Indonesia is 3rd largest rates of unlicensed software installation in Asia Pacific. However, Bank Macquarie shown that Indonesian market has grown 60–70 per cent annually since 2014 and will expand from US$8 billion in 2016 to US$60 billion in 2020. This is exp...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41328 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |