MARKETING STRATEGY FOR INCREASING SALES CONVERSION RATE OF “DARIBANDUNGPROJECT” STORE IN E-COMMERCE SHOPEE INDONESIA

MARKETING STRATEGY FOR INCREASING SALES CONVERSION RATE OF “DARIBANDUNGPROJECT” STORE IN E-COMMERCE SHOPEE INDONESIA

Indonesia is an attractive e-commerce growth market. Census data from the Central Statistics Agency (BPS) shows that the Indonesian e-commerce industry in the last ten years has increased by 17%, with the total number of e-commerce businesses reaching 26.2 million units (BPS, 2019). The Google-Te...

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Bibliographic Details
Main Author: Rynaldi Faisal. A.K., Mohammad
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/55074
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/55074

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