LIVE STREAMING STRATEGY ON SHOPEE, TIKTOK SHOP, AND INSTAGRAM : ANALYSIS FOR KEEN.IDD ENGAGEMENT TO INCREASE SALES
Online shopping gained popularity after the COVID-19, pandemic as people shifted their shopping habits. Almost all sectors have shifted to focus on online sales, along with many new businesses leveraging the available applications and trends. Live streaming has become popular as it allows real-time...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80080 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |