THE INFLUENCE OF TIKTOK HOST ON CUSTOMER TRUST AND ENGAGEMENT IN THE LIVE STREAMING SHOP FOR MEN'S GROOMING PRODUCTS
One of the most popular social media platforms nowadays is TikTok, as well as in Indonesia. Live streaming shop is the newest feature for online shopping, and TikTok has them. This live streaming shop is proven useful to boost sales of some products, such as beauty products. It is easy to find li...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75769 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |