THE INFLUENCING FACTORS OF PURCHASE INTENTION IN TIKTOK SHOP LIVE STREAMING SHOPPING
Live streaming shopping allows customers to get the right product information, in the hope of getting their attention and ultimately increasing online purchase interest. As one of the new and emerging e-commerce in Indonesia, TikTok Shop provides new way to seller approach potential market to its...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66705 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |