PROPOSED MARKETING STRATEGY FOR FASHION E-COMMERCE USING AUGMENTED REALITY TECHNOLOGY

PROPOSED MARKETING STRATEGY FOR FASHION E-COMMERCE USING AUGMENTED REALITY TECHNOLOGY

Customer experience is very important for business development because customer experience is a key strategy for all companies. In abroad, fashion business has used Augmented Reality (AR) technology to create new shopping experiences to increase sales, brand image, brand trust and other aspects. S...

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Bibliographic Details
Main Author:	Fasya, Nada
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/45713
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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