PROPOSED MARKETING COMMUNICATION STRATEGY BASED ON ETHICAL CONSIDERATIONS FOR KEY OPINION LEADERS IN E-COMMERCE INDUSTRY
As the internet penetration in Indonesia increases up to 64%, there are also other industry that are growing. One of it is an e-commerce industry, it is a company that establish a platform to connect between user and seller. To increase their brand awareness of e-commerce company, some of the e-...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/54818 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |