CONSUMER PREFERENCE GENERATION Z USING E-COMMERCE PLATFORMS FOR FASHION PRODUCT IN JABODETABEK
The influence of globalization and technological developments in Indonesia has a rapid impact on consumer behavior in the business world. However, this trend is developing in line with the increase in e-commerce in Indonesia. E-commerce is considered an important channel that must be developed in...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/58039 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |