VALUE PROPOSITION TESTING OF PERSONAFIC (MENS SKINCARE BRAND)

In today's era, not only women who use skincare, but also men. This is indicated by reports that the men's skincare market continues to grow, including in Indonesia. The huge potential in the men's skincare industry has made many companies offer products for men's skincare need...

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Bibliographic Details
Main Author: Satria Buana, Dhimas
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/57425
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Institution: Institut Teknologi Bandung
Language: Indonesia