PROPOSED MARKETING STRATEGIES FOR INDONESIA SKINCARE BRAND (CASE STUDY: SKIN ENERGY)
The beauty care industry in Indonesia, particularly the skincare segment, has seen significant growth, offering valuable opportunities for brands like Skin Energy. Currently, Skin Energy’s hand cream is sold exclusively through online platforms such as Shopee, Tokopedia, and TikTok, but it has strug...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/86677 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |