PROPOSED MARKETING STRATEGY FOR NATURAL SKINCARE BRAND (CASE STUDY : EVETE NATURALS)

The business development of beauty care products or often referred to as skincare is having a very rapid growth in Indonesia. Since a few years ago, there has been a trend of skincare products made from natural ingredients. This is indicated by increasing market demand for this type of product, w...

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Bibliographic Details
Main Author: Syaftiana, Mega
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/67691
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Institution: Institut Teknologi Bandung
Language: Indonesia