MARKETING STRATEGY FORMULATION FOR NEW ESTABLISHED SKINCARE BRAND CASE STUDY: DANCING SKIN

More than 90 percent of world population is affected by acne at some point in their life. Study from Indonesian Society of Dermatology and Venereology (INSDV) state that 60% Indonesian people are experiencing acne in 2006 and by 2008 the number reach 80% with sufferers ranging from 12-40 years ol...

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Bibliographic Details
Main Author: Qonitah Herdyanti, Lina
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/50538
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Institution: Institut Teknologi Bandung
Language: Indonesia