PROPOSED MARKETING STRATEGIES FOR INDONESIA SKINCARE BRAND (CASE STUDY: SKIN ENERGY)

The beauty care industry in Indonesia, particularly the skincare segment, has seen significant growth, offering valuable opportunities for brands like Skin Energy. Currently, Skin Energy’s hand cream is sold exclusively through online platforms such as Shopee, Tokopedia, and TikTok, but it has strug...

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Bibliographic Details
Main Author:	Rofifah, Nabilah
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/86677
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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