PROPOSED MARKETING STRATEGY TO REVITALIZE POS INDONESIA COURIER BRAND TO MILLENNIALS AND GEN Z
This thesis outlines a proposed marketing strategy to revitalize the Pos Indonesia courier brand, with a particular focus on engaging and capturing the market segments of Millennials and Gen Z. The research encompasses an extensive internal and external analysis of Pos Indonesia, examining the compa...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80867 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |