PROPOSED MARKETING STRATEGY TO REVITALIZE POS INDONESIA COURIER BRAND TO MILLENNIALS AND GEN Z

This thesis outlines a proposed marketing strategy to revitalize the Pos Indonesia courier brand, with a particular focus on engaging and capturing the market segments of Millennials and Gen Z. The research encompasses an extensive internal and external analysis of Pos Indonesia, examining the compa...

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Bibliographic Details
Main Author:	Moh. Nurgiri, R.
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/80867
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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