THE ANALYSIS OF TELKOMSEL MARKETING STRATEGY TOWARDS GEN Z SEGMENT: BY.U PRODUCT CASE STUDY
Telkomsel is currently transforming from a telecommunications company to a digital telecommunications company, this is due to a shift in consumer behavior. From the financial statement data, the Telkomsel legacy business continues to experience a significant decline from Mou Telkomsel in 2018 as...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53097 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |