PROPOSED MARKETING STRATEGY FOR TIRTAGANGGA HOT SPRING RESORT TO ENTER THE NEW MARKET AMONG GEN Z AND MILLENNIALS
Indonesia is a country with a significant population, according to data from the Ministry of Home Affairs of the Republic of Indonesia through the Dukcapil Directorate General, Gen Z and Millennials are the largest generation in Indonesia. Various kinds of behavioral differences in these two generat...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/74579 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |